"I recall seeing the site for the first time – it was a sunny afternoon – I stood very
still taking in the views, feeling the sunshine and sea breeze on my face and
staring at the glistening sea… From then on I knew this would be something
quite special, I also knew it would be a challenge that would take all my
experience in sales, negotiation, contacts and ideas to see it through. The
developers, the British Bridgemere Group, set out from the beginning to create a
new level of construction that never before had been created on the island and
to provide the highest level of service, quality, privacy and security.
The clifftop
site was unique in the southwest facing the sea with direct sea access and
panoramic views overlooking the Malgrats Islands and Port Adriano. This would
be part of Cap Adriano’s "WOW!" factor and become one of the main selling
points for the development. The generous size of the rooms both in the
apartments and the villas, underlined the quality of Cap Adriano together with
the community’s facilities including the personal concierge, a feature that frankly
was expected by these global clients, yet Cap Adriano would be the first
development to provide this premium level of service in Mallorca. At the same
time, Cap Adriano played a part in the growing shift in perception of Mallorca as
a leading quality island destination in the centre of the Mediterranean and this
factor would become pivotal in its successful promotion. Engel & Völkers was brought in as the exclusive selling agents when plans were
well underway.
"our phones did not stop ringing"
As this was a departure for the developers, the Bridgemere Group, they needed our expertise with HNWI to develop the concept, add those important finishing details; find the clients and sell – simple! Confident that the timing was right and that the underlying demand was there, we had the task of positioning Cap Adriano, not just in Europe, but also worldwide to create awareness among potential buyers. However, nothing prepared us for the reaction to the first communication we sent out to our client database which was phenomenal when the sheer volume of response actually crashed our website for a day and our phones did not stop ringing.
"they appreciated the Cap Adriano environment and its exclusive club feel"
Onsite, my real work began and obviously, showing potential buyers around a building site is challenging; as they are never attractive and the intense construction activity can be daunting for any investor. Regardless, we worked with the constructors to ensure that the site was kept as clean as possible. We even insisted that finished interior walls were immediately painted white to maintain that clean look and help the clients with their own vision.
The apartments sold fast (within a year of construction) and the villas took longer as clients investing at this level (with a starting price of 8.9 million €) really wanted to "touch and feel" before committing. The completion of the show villa, with interiors by Terraza Balear, brought the concept to life furnished with international designer brands to complete a timeless, stylish, look that blended perfectly with the Cap Adriano environment. Investors came from all over Europe; Switzerland, Russia, Spain, the UK, Scandinavia, Germany and the Czech Republic and in the past 12 months they have made thorough use of their private haven in the sun, probably more than they anticipated but it’s clear that they appreciated the Cap Adriano environment and its exclusive "club" feel.